When logging into my Google Analytics account today, I was treated with a nice surprise. A red link appeared that showed “New Version” was at the top of the page.

My first impressions are:

  • Everything is laid out in a more intuitive fashion and related features go together
  • It's easier to find the website profile you're looking for now that everything appears on the “Account Home” tab
  • Pages load faster
  • It's easier to go from profile to profile, especially ones that are in different accounts.

Overall, it's in standard Google fashion when it comes to updates: faster, easier, and more powerful.

Now if they could only allow people to move profiles from one account to another.

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